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Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.Between 20, the number of people using online dating sites doubled, from 20 million to 40 million, and about one third of America’s single people participated in some sort of online dating last year.But despite these numbers, it’s unclear if online dating is any more effective than, or really any different from, meeting someone offline.It doesn’t help that these algorithms are closely guarded trade secrets.The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.

One-in-five online daters have asked someone else to help them with their profile.With some goading from a friend — who somehow convinced me that the stigma against online dating was no more — I joined Ok Cupid and started scanning the thousands of matches that popped up on my screen.Apparently, I wasn’t alone in my Valentine’s Day depression-induced hunt for Prince Charming.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.

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