The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.
Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a .1 billion powerhouse.
(The 1.8 million visitors to OKCupid topped the field for time spent, at 3 hours a day.) Changing demographics are a big part of what’s inflating the industry.
In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.
As ever more people meet on the web, they’re also peeling away the stigma once associated with it.
In a poll last October by the Pew Research Center, just 21 percent of Internet users agreed with the statement “people who use online dating sites are desperate,” an 8-point drop from the last poll in 2005.
The report projects the industry to add about a hundred companies per year over the next four years.
Related: Cheatin’ Hearts Online Cost Businesses M a Day That means making a dent as a new player will be harder than ever since many will have to build a database of users from scratch, says IBISWorld analyst Jeremy Edwards.
Companies exist that cater exclusively to high net worth individuals and their lifestyles.
In addition to the advancement of a large sector of people to high net worth status, a not-insubstantial number of people have reached levels of "super millionaire" or "billionaire", both of which act to leave "normal" wealthy individuals feeling as though they are in a lower class.
As of 2005, there were more than 600 US-dollar billionaires in the world, with the top 34 having in excess of billion USD.
Disapproval has gotten especially rare among 20-somethings, who grew up with web dating as the norm, says e Harmony spokesman Grant Langston.
Related: How Work Affects Your Love (and Sex) Life At the core of most companies’ growth plans is expanding mobile use.